Through this model, Farm Concern International promotes African Traditional Foods (ATFs) for healthy lifestyles, through popularizing and improving accessibility of a wide range of traditional foods. ATFs are highly nutritious and were widely used in the past. Farm Concern International has been on the forefront educating consumers on the benefits of ATFs creating increased demand and a market for the smallholder farmers to tap into. FCI has addresses the poor man’s crop perception through consumer awareness campaigns which has turned around this view. The ATF model is promoted in most of the programmes we implement through various strategies that ensure the smallholder households produce integrate nutritious foods in their diets.
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FCI VISION : To have commercialized smallholder communities with increased incomes for improved, stabilized & sustainable livelihoods in Africa and beyond